Golf lifestyle brand, Greg Norman Collection announced a multi-year deal with PGA Tour Player, Charley Hoffman
to wear the brand’s performance golf apparel on the Tour. Hoffman is
ranked among the top 30 in the Official World Golf Ranking, was a member
of the winning U.S. Presidents Cup team in September at Liberty
National, and finished 20th in the 2017 FedEx Cup Race.
Taking a cue from nature’s palette, current fashion is fresh with bright, bold colors. From citrus shades of yellow, lime and orange to sky blues, field greens and sunset magentas, these colors are fully saturated and make a statement. Here’s 3 ways to put a trendy fashion twist on your current logo apparel collection.
You’ve got your list, and checked it twice. Your objectives are clear, your goals are in view, and your most knowledgeable staff is prepared for the show….Now what? How can you make sure your days of initiatives are fully optimized? If you are in the promotional products industry no matter your role, sales rep, distributor, supplier or marketer you understand how crucial trade shows can be.
Ever get a call from your biggest client with a last minute request that seems impossible? Happens all the time, right? You can certainly bet you haven’t been in the promotional products business very long if you haven’t.
Looking for something new to try with your client’s logo? Check out one of the hottest decoration trends in logo apparel – laser etching. This popular technique uses laser technology to burn a logo or design right into the fabric of a garment. The end result differs by fabric but is always a precise, clean mark.
Could a conversation on a tradeshow floor really turn into a 5,000-print placement job delivered overnight? Depends on whose booth you’re standing in.
A distributor received a phone call for a rush delivery for time-sensitive t-shirts to give away at a press event. It started as 1,000 t-shirts, 2 placements, but by the time it reached the customer service associate, the desired order size had increased to 2,500 pieces.
“But what about that one?” the distributor asked as he turned toward our “varsity” quarter-zip pullover bearing the year “1950” across the chest in bold, two-layer twill applique.
I racked the polo shirt I was holding and grabbed the pullover off of the pop-up display.
After seeing the shirt and feeling the decoration, the distributor exclaimed, “My client has a 100th year anniversary coming up. This would be perfect!”