Our Most Influential Promotional Products

All promotional products have the power to create brand recognition and awareness to consumers. However, there’s always products that will create a greater impact.

In a recent Ad Impressions Study by ASI Central, the top five most influential promo products in the United States were listed as follows:

1. Outerwear
2. Performance Wear
3. Masks
4. Health & Safety
5. Polo Shirts

Here at Vantage, we carry top-selling products in all five of these categories. Today, we’ll dive into why you should be considering them as fundamental products to invest in and the best pieces to do so.

Outerwear

Outerwear is a key item and has been identified by ASI as “the most influential promotional product for American consumers.” Two aspects of outerwear that make it so important are wearability and visibility. Typically, we’re always grabbing for a jacket whenever we leave the house. Everyone has a staple outerwear piece that’s a go-to in their wardrobe. A jacket’s wearability is way more frequent than a shirt or sweater that someone may choose to wear every so often. The more frequent a jacket is worn, the more it will be noticed.

Alongside its wearability, outerwear also has the most visibility on an outfit. As your outermost layer, it is what people are always seeing. To make the most out of your outerwear, consider some of these styles.

Newport Jacket

Perfectly packable, our Newport Jacket is great for travel and on-the-go lifestyles. Not only is it waterproof, but also comes with a Zocket™ Pocket that allows the jacket to fold into itself and become its own carrying pouch. This style also comes in a bright range of colors, allowing for enhanced exposure.

Mesa Vest

Outerwear isn’t just limited to jackets; vests are a great way to layer without feeling too bulky. The Mesa Vest is a fantastic option to consider, because of its sleek silhouette and lightweight fleece fabric. It’s great to throw over button downs, hoodies, polos, and even t shirts.

Performance Wear

It’s no surprise that performance wear is a top category. Over the past few years, especially due to the pandemic, athflow and athleisure garments have gained incredible popularity. People are opting for clothes that provide comfort and mobility. For a look that is both practical and stylish, check out some of our favorite pieces below.

Zen Pullover

A fan favorite, our Zen is the epitome of elevated comfort. It’s made with a soft heathered jersey fabric and moisture management technology. This piece is perfect to wear whether you’re going to a workout class or sitting down for your next Zoom meeting.

Grace Flow Cardigan

Sporty and stylish, our Grace Flow Cardigan is the next piece you’ll want to add to your wardrobe. Made with Repreve® Recycled Polyester, this garment not only feels good, but does good for the environment too.

Masks

Over two years into this pandemic, it’s safe to say masks have become a key component to our health and wellness. They’re such a simple product, that make such a difference in protecting one another’s health. Here at Vantage, we’ve got some great options to consider for your next mask purchase!

Reversible Cotton Face Mask

A simple and classic staple for keeping safe. Our reversible face mask is 100% cotton and soft on the skin.

Vansport Pro-Tec Gaiter

A mask made from plastic bottles? Say less! Our Vansport Gaiter is made with Repreve® Recycled Polyester and is a great option for keeping healthy and doing good.

Health & Safety

Safety apparel is way more common than we’d expect. Crossing guards, police officers, construction workers, and so many other professionals utilize safety apparel for visibility purposes. To stay safe and on brand, consider some of these safety apparel picks from our Xtreme Visibility line.

XVSV93355MZ Xtreme Visibility DOT Class 3 Contrast Stripe Zip Vest

A great style for Class 3 areas, this vest is light and bright. It features two external snap pockets, as well as a left chest pocket for optimal storage. Meeting ANSI standard requirements, this garment is made with ANSI 107-2015 compliant yellow mesh fabric and features tape covered sleeves.

XVPSV188N Xtreme Visibility Public Safety Navy Trim Vest

A great option for construction workers or public safety officers, this style features a 5-point breakaway to help prevent accidents and avoid injury. This piece is compliant with ANSI standard requirements for Class 2 areas.

Polo Shirts

A Vantage staple, polos are clean cut and classic. Coming in a multitude of fabrics, colors, and styles, the options for branded polos are endless. Next time you’re looking to outfit your team, consider some of our tried-and-true favorite styles for the best branding possible.

Marco Polo

Meet your new favorite shirt: The Marco Polo. Quickly becoming a fan favorite, this style is exceptional quality for an unbeatable price. Enriched with performance features, it’s a great option to consider for uniforms or client gifting.

Greg Norman Stripe Polo

If you want to opt for something sportier, or just love a good pattern, this next style is for you. Another new favorite, our Greg Norman Stripe Polo is great for the golf course or the office. It's made with PLAY DRY® technology, so you stay cool and comfortable all day long.